![Thumbnail for Viva con Aqua Charity Event Poster Logo Design](https://higgins-design.com/thumbs/projects/viva-con-aqua-charity-event-poster-logo-design/cover-mobile-768x1152-q80.jpg)
![Thumbnail for Viva con Aqua Charity Event Poster Logo Design](https://higgins-design.com/thumbs/projects/viva-con-aqua-charity-event-poster-logo-design/cover-tablet-1240x930-q80.jpg)
![Thumbnail for Viva con Aqua Charity Event Poster Logo Design](https://higgins-design.com/thumbs/projects/viva-con-aqua-charity-event-poster-logo-design/cover-desktop-1920x1080-q80.jpg)
Viva con Agua is committed to ensuring that people all over the world have access to clean drinking water – and this commitment extends all the way to the football pitch. In order to give the prominent players in the Viva con Agua Allstars team a uniform appearance, Higgins developed a variable look that is appropriate to the brand.
![Viva con Agua charity event poster ans crest](https://higgins-design.com/thumbs/projects/viva-con-aqua-charity-event-poster-logo-design/crest-poster-mobile-768x1536-q80.jpg)
![Viva con Agua charity event poster ans crest](https://higgins-design.com/thumbs/projects/viva-con-aqua-charity-event-poster-logo-design/crest-poster-desktop-1440x810-q80.jpg)
We have to keep a clean sheet? That is certainly not the case at a charity football event! To make sure that the Allstars from the non-profit organisation Viva con Agua look good on and off the pitch, there was one main assignment on the agenda: the development of a logo that worked as effectively on a player’s shirt as it did as a key visual in the communicative environment. Additionally, it was also important to base the ideas on Viva con Agua’s corporate design and to create a system that allowed for the flexible substitution of the players’ portraits. The resulting design, based on illustrations and cut-outs, was a strong event design concept that was, and is, being used in different offline and online channels.
Overview of project
Client: Viva con Agua
Assignment: Development of a charity design concept for the Viva con Agua Allstars
Core competence: Event design
Project component: Charity event / corporate design / logo design / illustration / nonprofit communication
![Viva con Agua charity event poster](https://higgins-design.com/thumbs/projects/viva-con-aqua-charity-event-poster-logo-design/poster-mobile-768x768-q80.jpg)
![Viva con Agua charity event poster](https://higgins-design.com/thumbs/projects/viva-con-aqua-charity-event-poster-logo-design/poster-desktop-1440x1440-q80.jpg)
![Viva con Agua charity event poster Allstar Team](https://higgins-design.com/thumbs/projects/viva-con-aqua-charity-event-poster-logo-design/allstars_mobile-768x768-q80.jpg)
![Viva con Agua charity event poster Allstar Team](https://higgins-design.com/thumbs/projects/viva-con-aqua-charity-event-poster-logo-design/allstars_desktop-1440x810-q80.jpg)
![Viva con Agua charity event scoreboard](https://higgins-design.com/thumbs/projects/viva-con-aqua-charity-event-poster-logo-design/scoreboard_mobile-768x768-q80.jpg)
![Viva con Agua charity event scoreboard](https://higgins-design.com/thumbs/projects/viva-con-aqua-charity-event-poster-logo-design/scoreboard_desktop-1440x810-q80.jpg)