Thumbnail for Viva con Aqua Charity Event Poster Logo Design
Thumbnail for Viva con Aqua Charity Event Poster Logo Design
Thumbnail for Viva con Aqua Charity Event Poster Logo Design

Viva con Agua is committed to ensuring that people all over the world have access to clean drinking water – and this commitment extends all the way to the football pitch. In order to give the prominent players in the Viva con Agua Allstars team a uniform appearance, Higgins developed a variable look that is appropriate to the brand.

Viva con Agua charity event poster ans crest
Viva con Agua charity event poster ans crest

We have to keep a clean sheet? That is certainly not the case at a charity football event! To make sure that the Allstars from the non-profit organisation Viva con Agua look good on and off the pitch, there was one main assignment on the agenda: the development of a logo that worked as effectively on a player’s shirt as it did as a key visual in the communicative environment. Additionally, it was also important to base the ideas on Viva con Agua’s corporate design and to create a system that allowed for the flexible substitution of the players’ portraits. The resulting design, based on illustrations and cut-outs, was a strong event design concept that was, and is, being used in different offline and online channels.

Overview of project
Client: Viva con Agua
Assignment: Development of a charity design concept for the Viva con Agua Allstars
Core competence: Event design
Project component: Charity event, corporate design, logo design, illustration, nonprofit communication

Viva con Agua charity event poster
Viva con Agua charity event poster

Viva con Agua charity event poster Allstar Team
Viva con Agua charity event poster Allstar Team

Viva con Agua charity event scoreboard
Viva con Agua charity event scoreboard