270 square metres of space for lateral thinking. And numerous opportunities to immerse ourselves in the craft beer scene of Hamburg’s Sternschanze. It’s a perfect match! Because Higgins is a brand building and packaging design agency that focuses on the beverage market. No more. And no less.

Our agency is set up like a football team. We have the right expert for every position.

Since 2015, our young team, led by the beverage experts Sandra Roth and Karsten Kummer, has been developing products and brands in the non-alcoholic and alcoholic drink segment. So why have well-known beverage manufacturers been coming to Higgins since it was founded? Possibly because our agency is consistent in devoting all its energy to beverage brand and beer design. Possibly because the agency’s founders can draw on a wealth of experience in this area. It doesn’t matter whether it’s about brand management or the right design strategy – or contemporary corporate design, packaging design and retail design. Possibly because Higgins respects every client – big brands as well as small craft beer start-ups. Or for the simple reason that our offices are located in Hamburg’s Sternschanze – in the heart of this Hanseatic city’s craft beer scene. Where we don’t just have space for thinking laterally but also plenty of opportunity for one or more beers after work.

Got the picture? Higgins – a quick rundown
Focus: Packaging and brand design, corporate design and retail design.
 Conception and careful maintenance of brand identities – in particular in the food, gastronomy and beverage segments
Owners: Sandra Roth & Karsten Kummer
Employees: 11
Location: Hamburg Sternschanze
Founded: 2015
Clients: Adelholzener Alpenquellen, Benediktiner Weißbräu, Bitburger Braugruppe, Brauerei C. Franz, Brauerei Gebr. Maisel, Brown-Forman, Köstritzer Schwarzbierbrauerei, Licher Privatbrauerei, Radeberger Gruppe, Stuttgarter Hofbräu, Brauerei C.& A. Veltins, Viva con Agua, Warsteiner Brauerei, Wernesgrüner Brauerei

The Higgins Principle: simple, understandable, holistic

Today, demanding brand design is much more than just creating individual packaging. Forward-looking brands have an exciting story to tell and can open up worlds full of fantasy. But does everything therefore have to be much more complicated? We at Higgins believe that brand awareness can be created, above all, by clear and easily understood design strategies. Our way of working is therefore also very simple:

We take five consistent steps to reach our goal and always regard our assignments as holistically as possible. This results in integrated design systems that are much more than just the composition of their individual parts.

Process:
We analyse the market, the brand and the trends that are relevant to the brand. Understanding comes before designing.
We define the potential spectrum of design solutions for the brand and divide it into precisely defined design routes.
We create and devise as many design ideas as possible within this spectrum and discuss them with our clients.
We then carefully develop the chosen design route right down to the very last detail.
We make sure that no details get forgotten on the way to the POS – from the professional artwork via diligent production control right up to the finished print results.
We analyse the market, the brand and the trends that are relevant to the brand. Understanding comes before designing.
We define the potential spectrum of design solutions for the brand and divide it into precisely defined design routes.
We create and devise as many design ideas as possible within this spectrum and discuss them with our clients.
We then carefully develop the chosen design route right down to the very last detail.
We make sure that no details get forgotten on the way to the POS – from the professional artwork via diligent production control right up to the finished print results.