![Thumbnail for Jack Daniel’s Tennessee Fire Hose Limited Edition Packaging](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-hose-limited-edition-packaging/cover2_mobile-768x1152-q80.jpg)
![Thumbnail for Jack Daniel’s Tennessee Fire Hose Limited Edition Packaging](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-hose-limited-edition-packaging/cover_tablet-1240x930-q80.jpg)
![Thumbnail for Jack Daniel’s Tennessee Fire Hose Limited Edition Packaging](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-hose-limited-edition-packaging/cover2_desktop-1920x1080-q80.jpg)
Higgins has a burning passion for the extraordinary – part two: limited edition packaging for the launch of JACK DANIEL’S Tennessee Fire for Brown-Forman.
![Jack Daniel’s Tennessee Fire Hose Instruction](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-hose-limited-edition-packaging/instruction-mobile-768x768-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose Instruction](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-hose-limited-edition-packaging/instruction-desktop-1440x810-q80.jpg)
This assignment also involved limited edition packaging in the category alcoholic drinks and spirits – and it was a real packaging design highlight: the development and implementation of the Jack Daniel’s Tennessee Fire Hose. Every single bottle was wrapped by hand using original fire hose material and then carefully labelled. The result was a unique product that nobody will be able to extinguish it from their memory in a hurry.
Overview of project
Client: Brown-Forman
Assignment: Limited Edition Packaging (LEP) for Jack Daniel’s Tennessee Fire
Core competence: Alcoholic drinks packaging, spirits / liquor design / brand activation
Project component: Packaging design / brand activation
![Jack Daniel’s Tennessee Fire Hose Pattern](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-hose-limited-edition-packaging/pattern_mobile-768x1536-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose Pattern](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-hose-limited-edition-packaging/pattern_desktop-1440x1440-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose Needle](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-hose-limited-edition-packaging/needle_mobile-768x768-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose Needle](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-hose-limited-edition-packaging/needle_desktop-1440x810-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose all](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-hose-limited-edition-packaging/alle_mobile-768x1536-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose all](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-hose-limited-edition-packaging/alle_desktop-1440x810-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose Closeup](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-hose-limited-edition-packaging/closeup_mobile-768x1536-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose Closeup](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-hose-limited-edition-packaging/closeup_desktop-1440x1440-q80.jpg)