Higgins has a burning passion for the extraordinary – part two: limited edition packaging for the launch of JACK DANIEL’S Tennessee Fire for Brown-Forman.

This assignment also involved limited edition packaging in the category alcoholic drinks and spirits – and it was a real packaging design highlight: the development and implementation of the Jack Daniel’s Tennessee Fire Hose. Every single bottle was wrapped by hand using original fire hose material and then carefully labelled. The result was a unique product that nobody will be able to extinguish it from their memory in a hurry.

Overview of project
Client: Brown-Forman
Assignment: Limited Edition Packaging (LEP) for Jack Daniel’s Tennessee Fire
Core competence: Alcoholic drinks packaging, spirits / liquor design / brand activation
Project component: Packaging design / brand activation