Thumbnail for Jack Daniel’s Tennessee Fire Hose Limited Edition Packaging
Thumbnail for Jack Daniel’s Tennessee Fire Hose Limited Edition Packaging
Thumbnail for Jack Daniel’s Tennessee Fire Hose Limited Edition Packaging

Higgins has a burning passion for the extraordinary – part two: limited edition packaging for the launch of JACK DANIEL’S Tennessee Fire for Brown-Forman.

Jack Daniel’s Tennessee Fire Hose Instruction
Jack Daniel’s Tennessee Fire Hose Instruction

This assignment also involved limited edition packaging in the category alcoholic drinks and spirits – and it was a real packaging design highlight: the development and implementation of the Jack Daniel’s Tennessee Fire Hose. Every single bottle was wrapped by hand using original fire hose material and then carefully labelled. The result was a unique product that nobody will be able to extinguish it from their memory in a hurry.

Overview of project
Client: Brown-Forman
Assignment: Limited Edition Packaging (LEP) for Jack Daniel’s Tennessee Fire
Core competence: Alcoholic drinks packaging, spirits / liquor design
Project component: Packaging design

Jack Daniel’s Tennessee Fire Hose Pattern
Jack Daniel’s Tennessee Fire Hose Pattern

Jack Daniel’s Tennessee Fire Hose Needle
Jack Daniel’s Tennessee Fire Hose Needle

Jack Daniel’s Tennessee Fire Hose all
Jack Daniel’s Tennessee Fire Hose all

Jack Daniel’s Tennessee Fire Hose Closeup
Jack Daniel’s Tennessee Fire Hose Closeup