For our agency’s Christmas mailing this year, we took a shot of relaxed Hawaiian serenity and combined it with traditional German winter mulled wine, bringing both closer together – while coincidently also managing to channel the spirit of Jonathan Higgins, who gave his name to our agency.
Hawaii and German Glühwein? If you are a German brand building and packaging design agency that goes by the name of Higgins, and the Christmas season is approaching, it all suddenly seems to make sense. And the whole thing was not created for reasons of self-promotion, or merely produced just to win an award for excellent design. We simply thought that to mark the season of goodwill, our clients, partners and friends deserved a good swig of Higgins Spirit out of our lovingly designed Happy Huladays bottle. By the way: the packaging for the handmade bottle was covered with many seals and stamps, giving the impression that it had in fact been sent from overseas. Mele Kalikimaka!
Overview of project
Assignment: Packaging for the limited edition of the Higgins Glühwein Happy Huladays
Core competence: Alcoholic drinks packaging, wine /spirit / liquor design
Project component: Label design, illustration, self-promotion