Thumbnail for Happy Huladays Self-Promotion Mulled Wine
Thumbnail for Happy Huladays Self-Promotion Mulled Wine
Thumbnail for Happy Huladays Self-Promotion Mulled Wine

For our agency’s Christmas mailing this year, we took a shot of relaxed Hawaiian serenity and combined it with traditional German winter mulled wine, bringing both closer together – while coincidently also managing to channel the spirit of Jonathan Higgins, who gave his name to our agency.

Happy Huladays Promotion Spirituous Design bottle
Happy Huladays Promotion Spirituous Design bottle

Hawaii and German Glühwein? If you are a German brand building and packaging design agency that goes by the name of Higgins, and the Christmas season is approaching, it all suddenly seems to make sense. And the whole thing was not created for reasons of self-promotion, or merely produced just to win an award for excellent design. We simply thought that to mark the season of goodwill, our clients, partners and friends deserved a good swig of Higgins Spirit out of our lovingly designed Happy Huladays bottle. By the way: the packaging for the handmade bottle was covered with many seals and stamps, giving the impression that it had in fact been sent from overseas. Mele Kalikimaka!

Overview of project
Assignment: Packaging for the limited edition of the Higgins Glühwein Happy Huladays
Core competence: Alcoholic drinks packaging, wine /spirit / liquor design
Project component: Label design, illustration, self-promotion

Happy Huladays Promotion Spirituous Design closeup top
Happy Huladays Promotion Spirituous Design closeup top

Happy Huladays Promotion Spirituous Design Production
Happy Huladays Promotion Spirituous Design Production

Happy Huladays Promotion Spirituous Design bottle closeup
Happy Huladays Promotion Spirituous Design bottle closeup

Happy Huladays Promotion Spirituous Design Closeup
Happy Huladays Promotion Spirituous Design Closeup

Happy Huladays Promotion Spirituous Design Carton
Happy Huladays Promotion Spirituous Design Carton