An emotive presentation and a noticeably improved packaging design? Higgins brings both to the POS in a very cool way. In handy Veltins half-litre cans with an embossed brand look. Refreshingly modern and unmistakeable.
The brewery C. & A. Veltins continues to polish its unique brand profile – in the true sense of the word. For the last decade, the Sauerland-based brewery’s embossed bottles have characterized the market image of fresh Veltins. The much loved packaging can now even be taken home in crates designed by Porsche. In order to transfer this design quality to the growing half-litre packaging segment, Higgins pulled out all the stops in terms of beverage brand design. The beer can’s surface was given a consistent embossed brand design with raised Veltins lettering and a tangible structure. A refreshing, exciting design that customers can actually feel.
Overview of project
Client: Brauerei C.& A. VELTINS
Assignment: Can and POS design for 500ml cans
Core competence: Can design, packaging, POS
Project components: Brand architecture, can design, POS presence