Playful since 2015! Our love of good design is what motivates us. So it seemed obvious to develop a deck of poker cards with as much passion as we put into all our design and packaging projects. And by the way: every one of the 54 cards is individually designed in honour of our namesake.
No, it’s not a bluff: the name of our agency HIGGINS can actually be traced all the way back to a figure with the rather pleasant sounding first name of Jonathan. As many will still remember, the Englishman was the assistant and patron of the Hawaiian private detective and womanizer Thomas Magnum. Magnum didn’t just solve spectacular criminal cases - it was, above all, his extroverted behaviour in the world famous 1980s US TV series that made him so well known. His hallmarks were a red Ferrari, his striking moustache and his skimpy shorts. Higgins didn’t just allow his friend to use the Italian sports car - the ex-marine officer with a PhD in mathematics also personally contributed to solving many of the cases, with a great deal of reserve and composure. Apropos reserve: we also strive to be the reliable parter in the background, helping our customers to greater brand appeal and recognition. With this in mind, we have dedicated our deck of cards to all our friends, customers, employees and partners who believe that good design is more than just a game of chance.
Overview of project
Assignment: Packaging für die Limited Edition Premium Texas hold 'em Poker Deck
Core competence: Alcoholic drinks packaging, wine /spirit / liquor design
Project component: Label design, illustration, self-promotion