Thumbnail for Maisel’s Weisse Bajuwarus Packaging Design
Thumbnail for Maisel’s Weisse Bajuwarus Packaging Design
Thumbnail for Maisel’s Weisse Bajuwarus Packaging Design

What is the best way to tell a wonderful, authentic beer story? With just two words: “Bajuwarus Weizenbock”.

Maisel's Weisse Bajuwarus Packaging Design Bottle on Table
Maisel's Weisse Bajuwarus Packaging Design Bottle on Table

Apart from a love of Bavarian bock beer, we also took our inspiration for the beverage packaging and the label design for the limited edition of Maisel’s Weisse from the fantasy word “Bajuwarus”, made up of the original name for the inhabitants of Bavaria, and from the final syllable of classic Bock-beers. The result was a highly emotive packaging design. The Maisel’s Weisse limited edition in a presentation box was given away with every crate of Maisel’s Weisse. 100% authenticity with 17.2% beer wort!

Overview of project
Client: Brauerei Gebr. Maisel
Assignment: Beverage packaging for the Weizenbock limited edition of Maisel’s Weisse
Core competence: Beer design, beverage packaging, naming development
Project components: Label design, packaging design, illustration, POS presence, naming development

Maisel’s Weisse Bajuwarus Packaging Design Pattern
Maisel’s Weisse Bajuwarus Packaging Design Pattern

Maisel’s Weisse Bajuwarus Packaging Design Pattern
Maisel’s Weisse Bajuwarus Packaging Design Pattern

Maisel’s Weisse Bajuwarus Packaging Design Label
Maisel’s Weisse Bajuwarus Packaging Design Label

Maisel’s Weisse Bajuwarus Packaging Design Bottleneck
Maisel’s Weisse Bajuwarus Packaging Design Bottleneck