Thumbnail for Brauerei C. Franz Brand Architecture Design Relaunch
Thumbnail for Brauerei C. Franz Brand Architecture Design Relaunch
Thumbnail for Brauerei C. Franz Brand Architecture Design Relaunch

Kristall, Pils, Kellerbier, Export, Radler, Bock …, the Franz brewery in Baden has a great variety of different beers in its repertoire – every one of which now has its own identity.

Franz Brand Architecture Design Relaunch sixpack top
Franz Brand Architecture Design Relaunch sixpack top

The traditional company, located in Rastatt, underwent a beverage packaging relaunch that consciously avoided using a uniform design architecture for the entire range. Even though every bottle can clearly be recognised as a Franz beer, the focus of the label is on the originality and on the individual taste of each different type. And this diversity has been well received. Without a large marketing budget or the use of elaborate communication measures, the brewery has now already managed to more than double its turnover!

Overview of project
Client: Brauerei C. Franz
Assignment: Packaging relaunch for Brauerei C. Franz
Core competence: Beer design, beverage packaging
Project component: Brand architecture, label design, packaging design, POS presence

Franz Brand Architecture Design Relaunch all Range
Franz Brand Architecture Design Relaunch all Range

Franz Brand Architecture Design Relaunch sixpack
Franz Brand Architecture Design Relaunch sixpack

Fraenzle Subbrand Design Relaunch
Fraenzle Subbrand Design Relaunch

Franz Subbrand Design Relaunch
Franz Subbrand Design Relaunch