The famous Craftbeer Maisel & Friends Pale Ale got a nice facelift. We are proud to give this American Pale Ale the right brand design. Together we created a real hop ’bomb’.

Our client Maisel has a complex yet super smooth beer, brewed in the style of an American Pale Ale and we were proud to give it a fitting brand design. Together we created a real hop ’bomb’. Thanks to the hop addition and the use of the cold potting procedure the term hop ’bomb’ fits to a T. Our task was to transform this unique flavour profile into a proper shelf-impact by utilizing shape and colour. We would say we achieved our goal, wouldn't you agree?

Client: Brauerei Gebr. Maisel
Assignment: Packaging relaunch for Maisel & Friends Pale Ale
Core competence: Beer design, beverage packaging
Project component: Sixpack design / label design / packaging design / POS presence