Fresh design for bottle and crate. The Volcanic Eifel as the home and special geological origin of the Rhodius spring was a central element of our design development.
Rhodius mineral water has its deep roots in the volcanic Eifel. We have also emphasised the geological quality of this origin in the design. Label, bottle and crate stage the archaic landscape to which Rhodius Mineral Water owes its unique quality. It is the world's deepest spring, which is particularly pure and free from environmental influences due to volcanic rock. We have now given this USP a clearly visible expression. The label picks up on the interplay of waves and mountains, water and rock, which can be seen and felt on the bottle, and centrally shows a maar, which makes it possible to experience that this landscape is based on volcanism. In designing the crate, we placed particular emphasis on good visibility of the bottle labels, which ensures good differentiation between the different varieties, direct focus on the landscape silhouette and an overall "light" design. The steel grey vertical and deep blue horizontal lines give the crate an airy and light appearance. The unique mountain line and the haptically interesting embossing have created an unmistakable eye-catcher at the POS. Thus, the love for the Volcanic Eifel and its special water becomes tangible with every purchase of a Rhodius mineral water crate.
Customer: Rhodius Mineralquellen
Assignment: Label design / design of a new water box
Core competence: Packaging / product design
Project Components: Packaging design / 3D design