Radeberger's corporate design extends beyond the visual, creating a holistic brand experience. It reflects the brand's values in every detail, from product packaging to online presence.

The Radeberger Exportbierbrauerei has dedicated itself to a comprehensive redesign of its core brand. Through the redesign of its visual identity, especially significant changes to the logo and color scheme, a perfect symbiosis of tradition and contemporary design has emerged, continuing to signal premium quality. The perception of what is considered premium today has shifted: Quality is now emphasized through authenticity, heritage, regionality, and sustainability, rather than mere status or excessive use of gold. In this sense, numerous new brand elements have been developed for the new brand appearance, contributing to brand recognition, highly flexible in application, and all stemming from Radeberger's rich history. For example, the specially developed brand pattern, enriched with historical elements, gives large areas character and enables elegant and subtle brand communication. Another new element of the visual identity is an exclusive typeface. This typeface directly derives from the Radeberger word mark and seamlessly integrates into communication, strengthens brand identity and recognition, and conveys authenticity and emotion. This holistic approach demonstrates how Radeberger contemporarily unites tradition and contemporary design in its corporate identity, making the brand unmistakable and dynamic.

Overview of project
Client: Radeberger
Assignment: Rebranding of the Beverage Brand Design
Core competence: Beer design / corporate design / brand manual / style guiede
Project components: Design strategy / Logo Design / Logomark / Visual identity