Thumbnail for Wernesgrüner Pils Brand Design Relaunch
Thumbnail for Wernesgrüner Pils Brand Design Relaunch
Thumbnail for Wernesgrüner Pils Brand Design Relaunch

A complete facelift of the Wernesgrüner bottle design, including the six-pack: the assignment given to us by the Bitburger Braugruppe was an extensive design project. It was a tasteful challenge – one that we took on and implemented with great pleasure.

Wernesgrüner Pilslegende Brand Design Relaunch Sixpack
Wernesgrüner Pilslegende Brand Design Relaunch Sixpack

When faced with the task of developing the beverage packaging of a real beer classic, respect is called for. But also a large measure of joy at being able to become immersed in designing the brand, the logo and the label, as well as the six-pack. Particularly important for us was the direct association of cool and refreshing, and the unique taste of Wernesgrüner beer. Did you also hear the faint “fsst” sound of fizz when you saw the open bottle? Cheers! to one of most successful East German brands that now makes you want to enjoy beer even more.

Overview of project
Client: Wernesgrüner Brauerei
Assignment: Facelift and package design for Wernesgrüner Brauerei
Core competence: Beer design, beverage packaging
Project component: Logo design, label design, packaging design, six-pack design, POS presence

Wernesgrüner Pilslegende Brand Design Relaunch Range
Wernesgrüner Pilslegende Brand Design Relaunch Range

Wernesgrüner Pilslegende Brand Design Relaunch Logo Development
Wernesgrüner Pilslegende Brand Design Relaunch Logo Development

Wernesgrüner Pilslegende Brand Design Relaunch Illustration
Wernesgrüner Pilslegende Brand Design Relaunch Illustration