Redesign of a Subbrand: Mixery's ‘Ultimate’ Line Revolutionizes the ‘Ready-to-Drink’ Market with Stylish Cans and Subtle Flavor Illustrations

With the redesign of Mixery, the ‘Ultimate’ line was also created for the trendy ‘Ready-to-Drink’ sector. These black cans now compete with flavored mixed drinks that score points at the point of sale with well-known spirits brand names. Despite the legal challenge of not being allowed to mention spirits, we mastered this by using illustrative design patterns to subtly indicate flavors – like a hint of Mexico for tequila. Our goal was to highlight the uniqueness of these mixes while maintaining the Mixery essence. From this work, a very stylish, eye-catching can range has emerged, which definitely stands out in the fiercely competitive Ready-to-Drink segment. These are now available nationwide at gas stations, supermarkets, and kiosks.

Overview of project
Assignment: Mixery Brand Reinvention / Market Strategy for Ready-to-Drink Segment / Innovative Mixery Redesign
Core competence: Subtle Flavor Illustration Techniques / Branding Without Mentioning Spirits / Design Strategy for Beverage Cans
Project component: Brand Modernization / label design / packaging / Stylish Can Design Development / Trendy Mixery Ultimate Range / Visual Branding in Ready-to-Drink Market