We bleed black and yellow. So everyone who knows that can well imagine how proud we are of Borussia Dortmund's captain's project. We developed a holistic brand design for him, from the scratch and across all touchpoints.
Vitamin water is currently the hype drink par excellence. Just as hip: Influencers, YouTubers or athletes who launch their own beverage brands. Now Marco Reus is bringing his vitamin water to our supermarkets under the brand Repeat by Reus. Repeat is the perfect name for a sports drink and just as perfect for Marco Reus. But what does Repeat stand for? It means repeating a trick 1,000 times until it finally works. That - and only that - is how athletes get better. Top athletes and amateur athletes alike. Repeat is the drink that supports this. A natural supporter of the daily vitamin requirement. In other words, it's perfect for those who give their all in life and in sport time and time again. This story is perfectly suited to Marco Reus, whatever set him back in his career - he always went forward. Never gave up and kept fighting until he came back stronger than ever. This idea of repeat is a great creative template for design on the pulse of time. With #REPEATBYREUS, Marco Reus wants to be present in the new media. So, in addition to the classic brand design, we developed a holistic brand design including a social media strategy that supports this repetitive approach. From the logo, to the packaging design, to the reels on Instagram, the design concept tells this unique brand story without losing its recognisability, whether on display, in retail or on smartphone screens. One can only repeat: This brand design stands for keep at it, keep going and never give up. ALL IN. ALL DAY. REPEAT.
Overview of project
Assignment: create a holistic brand design for the vitamin water Repeat from Marco Reus
Core competence: packaging / beverage design / retail design / POS Design / Onlinemarketing
Project component: logo design / label design / packaging / motion design / motion graphics / social media strategy