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Thumbnail for Maisel Weisse Relaunch
Thumbnail for Maisel Weisse Relaunch
Thumbnail for Maisel Weisse Relaunch

Maisel Design Relaunch - If you really want to capture the Bavarian way of life, there is nothing better than a bottle of wheat beer. And just how refreshing this looks can now be admired on the labels of Maisel's Weisse, which Higgins has redesigned with a great love of detail.

Beverage packaging Relaunch Beverage packaging Relaunch
Beverage packaging Relaunch Beverage packaging Relaunch

When we were asked to visually recreate the traditional wheat beer brand Maisel's Weisse, there was one thing we felt above all else: huge respect! On the one hand, it was a matter of sensitively portraying the Bayreuth-based Upper Franconian’s passionate art of brewing. On the other hand, it was time to give the hearty, traditional Bavarians a more contemporary, creative impetus.

The result is something to be proud of. With the Packaging Relaunch, we have carefully created an evolutionary presentation that - despite all its modernity, expressive typography and enhanced design elements - retains 100% of the honest and authentic character of the brand.

Overview of project
Client: Brauerei Gebr. Maisel
Assignment: Beverage Packaging for Maisel's Weisse
Core competence: Beer design, beverage packaging, naming development
Project components:Label design, packaging design, illustration, POS presence, naming development

Maisel Weisse Range Relaunch Caps Design
Maisel Weisse Range Relaunch Caps Design

Maisel Weisse Range Relaunch
Maisel Weisse Range Relaunch