![Thumbnail for Jack Daniel’s Tennessee Fire Spirituous Beverage Design](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-spirituous-beverage-design/cover-mobile-768x1152-q80.jpg)
![Thumbnail for Jack Daniel’s Tennessee Fire Spirituous Beverage Design](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-spirituous-beverage-design/cover-tablet-1240x930-q80.jpg)
![Thumbnail for Jack Daniel’s Tennessee Fire Spirituous Beverage Design](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-spirituous-beverage-design/cover-desktop-1920x1080-q80.jpg)
Higgins has a burning passion for the extraordinary. No wonder that we put all our creative efforts into the launch of JACK DANIEL’S Tennessee Fire. Brown-Forman was pleased with the various limited edition packaging designs.
![Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-spirituous-beverage-design/lep_box-mobile-768x1536-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-spirituous-beverage-design/lep_box-desktop-1440x1440-q80.jpg)
Higgins is very passionate about limited editions – particularly when it comes to LEP packaging for the alcoholic drinks and spirits segment. The VIP box of the Jack Fire Limited Edition surprises with glowing LED technology and is a good example of high-quality packaging design and demanding production.
Overview of project
Client: Brown-Forman
Assignment: Limited Edition Packaging (LEP) for Jack Daniel’s Tennessee Fire
Core competence: Alcoholic drinks packaging, spirits / liquor design / brand activation
Project components: Packaging design
![Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box top](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-spirituous-beverage-design/covertop-mobile-768x768-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box top](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-spirituous-beverage-design/covertop-desktop-1440x810-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose Alcoholic drinks Etikett](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-spirituous-beverage-design/etikett-mobile-768x768-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose Alcoholic drinks Etikett](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-spirituous-beverage-design/etikett-desktop-1440x810-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box label](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-spirituous-beverage-design/label-mobile-768x768-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box label](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-spirituous-beverage-design/label-desktop-1440x810-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box Closeup](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-spirituous-beverage-design/closeup-mobile-768x768-q80.jpg)
![Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box Closeup](https://higgins-design.com/thumbs/projects/jack-daniels-tennessee-fire-spirituous-beverage-design/closeup-desktop-1440x810-q80.jpg)