Thumbnail for Jack Daniel’s Tennessee Fire Spirituous Beverage Design
Thumbnail for Jack Daniel’s Tennessee Fire Spirituous Beverage Design
Thumbnail for Jack Daniel’s Tennessee Fire Spirituous Beverage Design

Higgins has a burning passion for the extraordinary. No wonder that we put all our creative efforts into the launch of JACK DANIEL’S Tennessee Fire. Brown-Forman was pleased with the various limited edition packaging designs.

Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box
Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box

Higgins is very passionate about limited editions – particularly when it comes to LEP packaging for the alcoholic drinks and spirits segment. The VIP box of the Jack Fire Limited Edition surprises with glowing LED technology and is a good example of high-quality packaging design and demanding production.

Overview of project
Client: Brown-Forman
Assignment: Limited Edition Packaging (LEP) for Jack Daniel’s Tennessee Fire
Core competence: Alcoholic drinks packaging, spirits / liquor design
Project components: Packaging design

Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box top
Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box top

Jack Daniel’s Tennessee Fire Hose Alcoholic drinks Etikett
Jack Daniel’s Tennessee Fire Hose Alcoholic drinks Etikett

Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box label
Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box label

Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box Closeup
Jack Daniel’s Tennessee Fire Hose Alcoholic drinks LEP Box Closeup