Higgins has a burning passion for the extraordinary. No wonder that we put all our creative efforts into the launch of JACK DANIEL’S Tennessee Fire. Brown-Forman was pleased with the various limited edition packaging designs.

Higgins is very passionate about limited editions – particularly when it comes to LEP packaging for the alcoholic drinks and spirits segment. The VIP box of the Jack Fire Limited Edition surprises with glowing LED technology and is a good example of high-quality packaging design and demanding production.

Overview of project
Client: Brown-Forman
Assignment: Limited Edition Packaging (LEP) for Jack Daniel’s Tennessee Fire
Core competence: Alcoholic drinks packaging, spirits / liquor design / brand activation
Project components: Packaging design