A more modern, fresher and visually powerful image: with the development of the new brand identity for Warsteiner, Higgins took the first successful steps in its collaboration with one of Germany’s largest private breweries.
Beer design relaunch? True to the motto that “less is more”, the tried and trusted brand elements were visually re-created in line with the design strategy. We did this by not only carefully redeveloping the logo, but also by giving the whole packaging a completely new look – from the label design and the look of the cans right up to refreshing the entire secondary packaging. On top of this we also redeveloped the corporate design and documented the results of our work on the brand in a brand manual. And it is already now clear: as one of the most well-known beer brands, Warsteiner is perceived at the POS and in bars and restaurants as having a special stylistic confidence and being even more authentic.
Overview of project
Client: Warsteiner Brauerei
Assignment: Relaunch the beverage brand designs for Warsteiner
Core competence: Beer design
Project component: Design strategy, corporate design, logo design, packaging design, outdoor advertising (gastronomy), POS presence