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Thumbnail for Paulaner Weissbier Packaging Relaunch
Thumbnail for Paulaner Weissbier Packaging Relaunch
Thumbnail for Paulaner Weissbier Packaging Relaunch

For Paulaner, the Primeval rock of Bavarian Braukunst, we were able to develop a completely new and fresh design strategy. At the heart of the new brand image was the ca­reful reworking of the famous "Paulaner lcon" , which now also comes without any writing on the label.

Relaunch of the Beverage Brand Design for Paulaner logo and brand symbol
Relaunch of the Beverage Brand Design for Paulaner logo and brand symbol

In addition to the Paulaner logo, the labels of all varieties were revised. Greater differentiation between the different types has become necessary due to the large range of different beer specialities. The new brand image is now more modern, fresher and clearer in perception. The entire packaging has been given a new look - from label design to the cans and the refresh of all secondary packaging. Here, traditional values were combined with modern design elements to create a fresh breeze on the shelves. From the old, meaningless octagon, a new individual brand shape was developed, inspired by the omnipresent typical Munich street signs. Another example, the traditional but popular and well-known beer garden illustration, which was fallen out of time, time, was carefully updated without being unfaithful to the beer garden tradition.

Overview of project
Client: Paulaner Brewery
Assignment: Relaunch of the Beverage Brand Design
Core competence: Beer design, beverage packaging
Project components: Design strategy/ Logo Design / Packaging / Corporate Design

old Beverage Brand Designs for Paulaner Label Design new Beverage Brand Designs for Paulaner Label Design
old Beverage Brand Designs for Paulaner Label Design new Beverage Brand Designs for Paulaner Label Design

Relaunch of the Beverage Brand Design for Paulaner Label Design
Relaunch of the Beverage Brand Design for Paulaner Label Design

Packaging Design für die Paulaner Range
Packaging Design für die Paulaner Range

Logo and brand designs for Paulaner
Logo and brand designs for Paulaner

Beverage Brand Designs for the Paulaner Sixpack Range
Beverage Brand Designs for the Paulaner Sixpack Range

Beverage Brand Designs for the Paulaner Sixpack Range
Beverage Brand Designs for the Paulaner Sixpack Range

Beverage Brand Design Subbrand Lable Design
Beverage Brand Design Subbrand Lable Design