Kristall, Pils, Kellerbier, Export, Radler, Bock …, the Franz brewery in Baden has a great variety of different beers in its repertoire – every one of which now has its own identity.
The traditional company, located in Rastatt, underwent a beverage packaging relaunch that consciously avoided using a uniform design architecture for the entire range. Even though every bottle can clearly be recognised as a Franz beer, the focus of the label is on the originality and on the individual taste of each different type. And this diversity has been well received. Without a large marketing budget or the use of elaborate communication measures, the brewery has now already managed to more than double its turnover!
Overview of project
Client: Brauerei C. Franz
Assignment: Packaging relaunch for Brauerei C. Franz
Core competence: Beer design, beverage packaging
Project component: Brand architecture, label design, packaging design, POS presence